ECA architects and planners have gained planning permission for a project which will dramatically enhance a mixed-use landmark building on the Brighton seafront.

The building will be familiar to those who have visited Brighton and taken a walk along the pebble beach to view the West Pier.

The proposals will result in the main facades and balconies being rendered white. This will give the building a far more sympathetic appearance especially in light of the historical significance of the area and the prominence of stucco, apparent on many of the original buildings of the early 19th century.  Modifications are proposed at ground floor level to enhance the sense of arrival and improve the reception and restaurant facilities. This will improve the contribution the hotel makes to the local economy.

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The building falls within the famous Regency Square conservation area and ECA have worked with Brighton & Hove City Council conservation officers on a pre-application basis to ensure that the proposals will enhance the appearance of the conservation area. There can be no doubt that the heritage significance of the area will be significantly enhanced consistent with national and local planning policy guidance.

Pre-application advice was sought following which ECA worked up the final design proposals, visualisations, planning application and Design, Access and Heritage Statement. ECA presented the proposals to residents and attended a residents association meeting to present the scheme prior to the planning application being submitted.

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